Friday, October 26, 2012
For redesigning the Farmers Insurance logo, I kept the same shield shape and modernized the logo. Before, it looked like the logo had stayed the same since the 1920s, so just a bit outdated. I got rid of the semicircle with the weird daggers flying out of it. Also, I kept the same colors--red and blue. The blue isn't as huge a part in my logo, though. The shadow underneath the shield has a blue tint to it, along with the words "Insurance Group". Since a logo has to be recognizable in all different sizes, I scaled down a couple to show that it still represents the company at a small size. Of course, the words can't really be read in the smallest variation, but they don't necessarily have to be there. Also, the logo has to work in black and white, so I converted it to greyscale and scaled that down too.
Tuesday, October 23, 2012
I really like how this project turned out! I really like the live trace of the tree. The tombstones were pretty difficult to get right, for me. The opacity mask didn't quite seem to cooperate too well, but they turned out looking just fine! The border on this is pretty cool, too. Of course, I'm not a big fan of the font I used, but it was as close as I could find to the font used in the tutorial. I didn't realize that the image would be set in a portrait artboard, so mine is in landscape.
Thursday, October 18, 2012
Tuesday, October 16, 2012
For this project, the words in the serif font are words I've been called or things that are true. As for the words in sans serif font, they are words that I like to think of myself as. Of course, there are the words "TIME LORD" in the sans serif, and that ties into the background! My background is my full name in Circular Gallifreyan, a language of the time lords in Doctor Who. I found a way to learn my name, then recreated it in Illustrator with a lot of help from the Pathfinder window. Then I made it into a symbol and sprayed it around then sized them. I drew with the pen tool a curve that matched each circle symbol then used the Type tool to write my words on the edges of my circles! I vectored myself, then deleted most of me to become a floating head. The colors I used are three of my favorite colors and I love the way they go together. Yellow is my absolute favorite color, then blue, then the orangey color. I'm pretty happy with how this turned out! I didn't want to put a word on each circle symbol, because I thought it would look way too cluttered, I like it better spaced out anyway!
Wednesday, October 10, 2012
Tuesday, October 9, 2012
Wednesday, October 3, 2012
Monday, October 1, 2012
Logo Recreation
The logo on the top is my recreation of the logo, and on the bottom is the original logo. I chose to recreate this logo mostly because I love coffee, so I searched "coffee logo" and this popped up! I couldn't find a font to use that was anywhere near the font in the logo, so I had to made each individual letter. The actual coffee cup was made with the pen tool, which is really useful now that I know how to use it! The swirls coming from the cup were made by manipulating the spiral tool. Also, as much as I despise Comic Sans, I did use it for the letters on the coffee cup.
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